To achieve their goal, Environmental Defence required several logos that varied by geographic region, a visual identity, print materials and supporting graphics that would resonate with diverse audiences. My approach began with research and an initial strategy session to ensure The Reconnection Project’s brand identity aligned with its mission. I developed a visual identity that felt warm, inviting and rooted in nature, incorporating an organic color palette, modern yet approachable typography and a logo that reflected connection and community.

The brand was designed to complement, not compete with, Environmental Defence’s existing identity. When creating key branded elements like the logo, I ensured it aligned with the organization’s established typography, size and structure. This approach allowed The Reconnection Project to feel like a natural extension of Environmental Defence rather than a separate entity, reinforcing a cohesive and recognizable brand presence.

From there, I created a suite of branded materials for print and web, including posters and a hiking guide, that ensured consistency across all touchpoints. Each piece was designed to be engaging, accessible and visually compelling, making it easy for communities across Ontario to connect with the initiative. Additionally, the materials were all transferred over to the client so they could edit and provide materials to their Regional Coordinators at a moment’s notice.

The result was a cohesive and recognizable brand that effectively communicated The Reconnection Project’s mission. With these materials, Environmental Defence could inspire greater participation, increase awareness and strengthen community engagement. The new brand identity provided a strong foundation for the campaign to grow and make a lasting impact.