The H2-DEIA brand and website establish a strong and professional identity that reflects the initiative’s commitment to diversity, equity, inclusion and accessibility in the hydrogen sector. I developed multiple branding concepts that aligned with H2-DEIA’s vision, each offering a distinct look and feel while meeting their core criteria. This approach allowed the client to explore different creative directions before selecting a final identity that best represented their mission.

The chosen brand features a clean, modern design. The logo, colour palette and typography work cohesively to establish a visual identity that is both professional and inviting. Designed for both aesthetics and functionality, the website is intuitive and easy to navigate, ensuring a seamless user experience for industry professionals, government stakeholders and academic partners. A clear information architecture and consistent design choices make it simple for visitors to access resources, learn about best practices and engage with H2-DEIA’s mission.

Built with longevity in mind, the website (WordPress and Elementor) allows for flexibility and future scalability, enabling their initiative to grow and evolve alongside the hydrogen sector. With a solid foundation in both branding and digital presence, H2-DEIA is well-positioned to foster a skilled, diverse workforce and drive meaningful change in the global hydrogen economy.

This project was completed and made possible through Sparked Digital, an award-winning digital marketing agency.