The Museum of Toronto’s website transformation was a resounding success, providing a digital space that truly reflects the city’s diverse histories and evolving identity. To ensure the final product aligned with their vision, two distinct website concepts were presented, allowing for a collaborative decision-making process that prioritized both functionality and storytelling. The result was an intuitive, visually engaging and easy-to-manage platform that enhances accessibility and invites users to explore Toronto’s past and present in meaningful ways.

This new website has been instrumental in establishing a strong, cohesive digital identity for the museum, with a design that seamlessly blends storytelling and usability. The project was recognized with a Web Excellence Award—a distinction that brings widespread recognition in the digital realm and beyond. This achievement underscores the website’s role in creating an engaging, accessible and dynamic online presence for the Museum of Toronto.

This project was completed and made possible through Sparked Digital, an award-winning digital marketing agency.