The project resulted in a comprehensive suite of social media templates that help WaterPower Canada promote a strong and adaptable digital presence. Each template was carefully designed to align with their existing branding and website, while allowing for easy customization across social media platforms. By creating multiple post styles, the templates ensure that content is presented in an organized and digestible format, making it more accessible and engaging to their audience.

As the national voice of the waterpower industry, WaterPower Canada represents a diverse membership of hydropower producers, manufacturers, developers, engineering firms and other organizations. These new templates empower them to further their communications with their members and followers, reinforcing their role as a trusted advocate for the sector. The designs offer flexibility for future use, ensuring that key industry insights, blog content and advocacy messages are delivered with clarity and impact.

A key focus was developing multiple post styles designed to present specific content types in a clear and engaging way. The goal was to balance flexibility, branding and readability while ensuring each template remained dynamic and user-friendly. Additionally, all templates were to be brought into Canva so their team can easily create social media posts at any given time.